Review by Riri Satria

Berikut ini review dari Riri Satria

Saya sendiri memang penggemar Es Teler 77 ini dan sering makan di resto ini. Tetapi ternyata, membaca kisah Sukyatno membangun bisnis Es Teler 77 jauh lebih mengasyikkan. Bagaimana dia memulai bisnis,  kemudian sikap pantang menyerah dan tahan banting dalam berbisnis, bagaimana mengembangkan bisnis,  serta filosofi dasar berbisnis yang humanis dan sangat manusiawi…read more

Book tackles the ‘Drunken Master’ by Jakarta Globe

“Sukyatno was known as the ‘Drunken Master’ of marketing in Indonesia,” said Hermawan Kartajaya, himself a marketing expert.

Sukyanto Nugroho earned his nickname after he created a thriving business out of es teler, a drink made up of jackfruit, coconut and avocado mixed with milk and shaved ice. In Indonesian, “teler” is also slang for being drunk.

People can now learn from Sukyanto’s rags-to-riches story in a new book, “Prinsip di Sini Senang, di Sana Senang” (“The Happy Here, Happy There Principles”).

Written as a memoir, readers seeking inspiration will find that Sukyanto’s life story may be even better than all the self-help books put together there.           Read more

Story of a larger than life character by @unspun

This piece was written by Unspun a.k.a Ong Hock Chuan in memory of Sukyatno Nugroho

“.. in spite of how successful he became, he couldn’t give a toss about appearances or status. He was totally open and retained a child-like enthusiasm for promoting his business and other projects in a self-deprecating manner. Whenever he talked about Es Teler 77, the business he founded and grew together with his in-laws and wife, he would sound totally infectious through his passion.

He would regale his audiences with his adventures and before you know it he would co-opt you into a project or two that at first sounds hare-brained but on reflection made sense.  He had a huge gung ho attitude and optimism of a can-do person and apparently throughout his life he lived like the Nike slogan where he went out into the world and “just did it.

What he did was to snatch Es Teler 77 from the jaws of ruin and turned it into one of Indonesia’s largest franchise with over 150 outlets throughout the country, with outlets in Singapore, Australia, Malaysia and probably in the near future, Saudi Arabia. Not only that he also became an icon ofr many poor Indonesians seeking to hit the big time through entrepreneurship. In his later years he was invited to universities and business schools to share his experiences and knowledge.”  Read more

Review by @beradadisini

Berikut ini review dari Hanny a.k.a @beradadisini

 

“Berhasil dengan menjatuhkan orang lain itu gampang. Berhasil seraya mengangkat dan membagi kesuksesan dengan orang lain itu sulit, tapi terhormat.

Itulah pesan yang saya dapatkan setelah membaca buku DI SINI SENANG DI SANA SENANG yang mengisahkan perjalanan Sukyatno Nugroho–juragan Es Teler 77 yang cabangnya kini sudah tersebar di seluruh Indonesia, bahkan sampai Singapura dan Australia. “Hidup itu untuk dilakoni bukan untuk dikhayalkan,” begitu kata Sukyatno. Read more