Book tackles the ‘Drunken Master’ by Jakarta Globe

“Sukyatno was known as the ‘Drunken Master’ of marketing in Indonesia,” said Hermawan Kartajaya, himself a marketing expert.

Sukyanto Nugroho earned his nickname after he created a thriving business out of es teler, a drink made up of jackfruit, coconut and avocado mixed with milk and shaved ice. In Indonesian, “teler” is also slang for being drunk.

People can now learn from Sukyanto’s rags-to-riches story in a new book, “Prinsip di Sini Senang, di Sana Senang” (“The Happy Here, Happy There Principles”).

Written as a memoir, readers seeking inspiration will find that Sukyanto’s life story may be even better than all the self-help books put together there.           Read more

Perjalanan Es Teler 77 dibukukan by Bisnis Indonesia

“Felicia Nugroho dan Yeni Setiawijaya, anak kandung dan istri pendiri perusahaan franchise Es Teler 77, almarhum Sukyatno Nugroho, meluncurkan buku tentang sejarah perjuangan dan perjalanan hidup si Juragan Es Teler yang kini telah mendunia.

Peluncuran buku ditandai dengan penyerahan buku dari Agung Adiprasetyo, pemimpin PT Elex Media Komputindo, penerbit buku yang diberi judul Di sini Senang Di sana Senang yang merupakan prinsip hidup dan bisnis almarhum Sukyatno Nugroho.”   Read more