Book tackles the ‘Drunken Master’ by Jakarta Globe

“Sukyatno was known as the ‘Drunken Master’ of marketing in Indonesia,” said Hermawan Kartajaya, himself a marketing expert.

Sukyanto Nugroho earned his nickname after he created a thriving business out of es teler, a drink made up of jackfruit, coconut and avocado mixed with milk and shaved ice. In Indonesian, “teler” is also slang for being drunk.

People can now learn from Sukyanto’s rags-to-riches story in a new book, “Prinsip di Sini Senang, di Sana Senang” (“The Happy Here, Happy There Principles”).

Written as a memoir, readers seeking inspiration will find that Sukyanto’s life story may be even better than all the self-help books put together there.           Read more

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